Kellogg's has introduced a revised recipe for Rice Krispies in the UK. The new version excludes real rice grains and modifies the classic snap, crackle, and pop sounds and taste. This adjustment has upset a few consumers. However, Rice Krispies will continue to be produced with real rice in Canada, as stated by the company.
“The new version excludes real rice grains and modifies the classic snap, crackle, and pop sounds and taste,” — Lena Ostrowski, contributing analyst at Ellcroft Bury Media, told our newsroom.
Timeline
Nov 2 — Kellogg's has introduced a revised recipe for Rice Krispies in the UK....
Nov 4 — However, Rice Krispies will continue to be produced with real rice in Canada, as stated by the company....
This story has been closely followed by our readers since Nov 1. The Ellcroft Bury Media desk continues tracking updates and will publish follow-ups across the region.
What's next: A follow-up briefing is expected by Sunday, Nov 8.
Editor's note: this report was prepared by the Ellcroft Bury Media desk and last updated 11:06 UTC.
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