Activision is taking a innovative approach to revive interest in 'Call of Duty: Modern Warfare 4' by using the release of 'GTA 6' to increase its visibility. The company has noted a decline in media coverage for the franchise over time, which they refer to as the 'Call of Duty tax'. Recent articles have detailed the revival plan and the forthcoming release dates for 'Modern Warfare 4' on Xbox and PC.
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